Originally Posted by Busty2

Amazon is slowly reducing the Prime service, what used to be a two day delivery is now a 3 day packing + two day delivery. I remember when they first started the orders would ship the same day. Now it rarely quicker than most other companies.
A lot of sellers have been asked to hike there selling price to help cover the shipping costs as Amazon is losing its shirt on the Prime deal.

Also a lot of items are now cheaper elsewhere, heres an example. I purchased 32oz bottle Braggs Organic Cider Vinegar for $12.99 on Amazon before checking local prices. I later found the local supermarket selling the exact same item for $5.99. My fault for not checking but after getting a reputation for great pricing Amazon are now increasing pricing to help them make a profit and hoping customer don't notice !!