Originally Posted by fistinface

1. The traffic is productive, and if it isn't we stop buying it.
2. We don't abruptly end the campaign for arbitrary reasons, we end it on our time.
3. We make more
4. We don't have to deal with a 3rd party and be a slave to the traffic.

No wonder affiliates have almost entirely died off in the industry. The entire notion of paying more for less doesn't make a ton of sense.