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Mail Order was a way to get into porn without going through the shops. Cutting out the middle man and the retail, the profits were very nice indeed.
In 1977, I went close to bankruptcy. Two factors really, conned out of a lot of money by a swindler and the effect of clothes coming in from Hong Kong cheaper than we could buy the cloth for. So I turned to a good way to make money PORN.
Not by shooting videos, the equipment was too expensive and few had a VCR. I shot coloured film for solo girl photographs and so long as I shot them harder than was on the top shelf. Men will jerk off to the hardest porn they can buy, if that's a Sears catalogue, that's good enough. I was going to open leg, pink and fingers.
To be honest I wasn't convinced it would work, but for the price of a few rolls of film, processing which was now done by big machines, the cost of an ad in a magazine and a P.O. Box. It was worth a try. The model was my wife.
The Ad was a few lines in a classified Ad section. Came out on Thursday, Monday I went to the P.O. Box and took out to letters with $8 total. We were already $200 out of pocket and this looked bad, very bad. Tuesday $50 and things looked better. By the end of the week, it was around $100 total. Not a life saver yet.
The second week we had taken $400 and people were writing in asking if we had more. I advertised for girls and produced another batch. End of the month we had done $1,000 and on our way back to repaying the debt we were in.
From 1977 to 1986 we produced photo sets of girls, solo and duo. Profit was over 50% and the content shot was ours to resell over and over again. All we needed was a new girl every two weeks to keep old customers buying.
We were producers and retailers, like many websites, and with my day job getting out of a hole.
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