Originally Posted by Relentless

No... they don't.

Apple also doesn't have to make the iPhone better than Android. People will be told Tesla can't keep up with demand, and they will wait anyway. People will be told Tesla is not as good as carX and they will want one anyway.

The people who slept outside Apple stores to get the new iPhone weren't annoyed they had to wait outside in the cold, and were aware they could just wait a week and get one with no line.

You are underestimating the brand value of Tesla and the people running it. They are not a car company. Apple is not a gadget company. They are marketing geniuses who will convince the world that waiting is better, that delays are important, that patience is a virtue and that better competitors are not as inspiring.