I agree with those who say the brand name is platinum class, even with the horrific reliability. Tesla is, to some extent, like lamborghini...impractical, but divine to own when they work. the owners put up with the charging headaches.
the question is, as far as tesla surviving, is making the numbers work. the wildcard on this matter is whether tesla can make the model 3 more reliable than the model S. If not, its never going to be a profitable company. But it may get by on branding alone as investors seek to keep mining for gold.
i think they should just stick to small volume, hi end owners. they should look to be like ferrari not like GM.
