Quote:
Originally Posted by NoWhErE
We split test the pricing model across multiple price points.
Results were this: no matter the price point, conversion rates and retention stayed about the same.
Lowering the price point actually hurt the lifetime user value and ultimately lead us to come back to the standard price-point models. It didn't generate more sales or keep members onboard much longer.
Unlike Netflix, Spotify, etc. Paysite members aren't looking to join a single site for all of their porn needs. They like to float around and check out whats new here and there. So you can't really compare.
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Exactly this. Cutting the price does nothing but take money out of your pocket. The pie can only be so small before it's not worth eating anymore.