Quote:
Originally Posted by NoWhErE
We split test the pricing model across multiple price points.
Results were this: no matter the price point, conversion rates and retention stayed about the same.
Lowering the price point actually hurt the lifetime user value and ultimately lead us to come back to the standard price-point models. It didn't generate more sales or keep members onboard much longer.
Unlike Netflix, Spotify, etc. Paysite members aren't looking to join a single site for all of their porn needs. They like to float around and check out whats new here and there. So you can't really compare.
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QFT, we found exactly the same results across a 3 month period, volume of sales stayed the same, profit was obviously down.
Every now and again we do a 1 month sale with 50% off, this does work as there is a deadline, but if you do it more than once or twice per year it does the opposite and hurts sales.