The reality of this is technology has changed our business model.
Not sure about anyone else, but I read constantly (I just downloaded a book about the Russian space program, and next up is about Lita Ford) and I use Amazon Kindle (which carries over to multiple devices). I don't pay for books any more, but pay a monthly fee. It's pretty cheap too.
Technology is changing everything. It was bad enough when suddenly we started paying for television in the 1980s thanks to cable TV, but now even that business model is going to change - Between Netflix and Amazon Prime and Hulu.... I no longer really need cable, and it's only a matter of time before we drop that. Music too - I use Apple Music and I can stream anything I want instantly for one low price.
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