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I think there is a middle ground to be had here.
You absolutely don't have to pay everyone what your time is worth. Then you might as well just do it yourself. However if someone does a very good job for a low price, it's nice to give them a bonus. And if it's someone who is actually consistently great, I'm sure that he'll recruit them full-time and give them a little more money to keep them onboard.
I think if The Porn Nerd gives work to those people at a higher hourly wage than the local, he's already doing a positive thing. This is how wages rise in poor countries, slowly, but steadily. (Although I'm not familiar with how much UpWork takes from them.)
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