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I use my YT channel for the traffic, not the occasional $100 cheques.
Around the end of last year, my YT revenue dropped significantly, despite growing subscribers and views. Now, I post teaser clips with a description, and a link to where they can download the complete movie. I also link to the YT clip from my site's FB page.
The FB traffic adds a few dollars to the YT account, and both the YT & FB traffic buy the full-length video from my site.
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