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What has always confused me is this industries model of paying rev share to producers. It can only be favoured if the publishing company can't afford to buy, or the offer price is pitiful.
It leaves producers with less to invest in new shoots relying on monthly incomes that can't be calculated and less to live on. And open for shaving tactics.
With traffic, it's the obvious model. But with content, the buyer should know what it's worth and be able to buy a licence outright. Then have no problems calculating monthly payments, making them and not open to the accusation of shaving. It also means they don't have to pay more over a long stretch of time and own the licence outright, so not risking the producer pulling the plug.
Unless of course they don't have the money to do that and have to squeeze out monthly payments. Which they can vary month to month.
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