Quote:
Originally Posted by Paul Markham
And that can only be achieved with content. Yes you heard it from me first.
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You're missing the point and not addressing the issue I raised.
There are very good pay sites with lots of great promo and free content who do not use correct markup, don't use meta tags correctly (if at all) and don't use schema.
This gives them a huge disadvantage from the very beginning. Sites which do not use the simple and effective technical means to improve their search presence are missing an opportunity to get their content in front of eyeballs.