Quote:
Originally Posted by Kafka
The biggest impact (90%) is unique content, good user experience and link popularity. The rest (10%) are the tags and SEO friendly url's.
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I disagree.
If you don't have your meta tags, search friendly urls and schema sorted then you have much less chance of ranking well.
If you present structured data like many sites do, eg: videos, performers, etc then not having schema puts you at a great disadvantage over sites that do this properly.