Quote:
Originally Posted by dyna mo
viral marketing is simply the 21st century catch-phrase for word of mouth marketing, which has been going on since the beginning of, well, words. ck is hardly the king of word of mouth advertising.
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Really? Can you name a company that has had a controversial marketing campaign spanning forty years? This all started in 1980 with fifteen year old Brooke Shields ("What comes between me and my Calvins? Nothing".) This is a company that pushes things and knows exactly which buttons to push. Every few years everyone is talking about them and their latest ad campaign - just like we are now.