Originally Posted by AdultKing

If Google has two pages to choose from to serve a user for a specific ranked position then it will choose the one with a user friendly URL every time if everything else is equal.

There has been plenty of discussion on SEO Roundtable and in in depth articles on Search Engine Land that support my initial statements that search engine friendly URLs and the correct use of markup and schema will improve a sites search presence.

You're correct this isn't 2003, so there is absolutely no excuse for sites not to present user friendly URLs. It's not all that expensive or difficult to do.

This isn't 2003, so using schema to provide relevant information about structured data is not all that difficult either.







You are right to an extent, but why give your opposition a free kick ?

Take a large adult paysite with hundreds or thousands of pages dedicated to releases, then ask the question - would that site do bettter with or without schema ?

If you have any kind of structured data being presented in the pages on a site then schema will help.

Simply throwing ones hands up and crying "oh it's just a sales page" is just giving away an opportunity to be that little bit better than the competition.

I'm really surprised at the number of people in this thread that just blithely disregard the benefit of basic optimisation. There's no shortage of threads on this and other forums about tubes dominating search results, however at the same time it appears consensus is that there is no point doing anything to improve search presence.