Quote:
Originally Posted by AdultKing
I guess you think schema is a waste of time also.
I should have known better than to start a technical discussion on GFY.  |
It doesn't and if you even read the article you linked to even your boyfriend doesn't think so:
"Google?s John Mueller recently stated that the search engine giant may add structured data markup as a ranking factor."
I like schema to help boost click thrus from Google as people would be more inclined to interact with rich data. Again, Google wants websites with content. With information. Sally who teaches people online how to make the best vegan cookies doesn't give a fuck about schema and Google knows this. Her recipes taste great. She gives clear instructions and photos. She embedded a nice video. She was personable and people return all the time. Thats why google uses surfer interactions (time on site, social shares, returns, etc) to rank her above a huge company like Acme Vegan Inc who hired 50 developers to implement every stupid little tiny bullshit waste of time thing. Listen to Paul. It's content and connecting with the surfer. That's all I am saying.