Originally Posted by NoWhErE

Obviously any seo-ing you do will benefit your site. Schema markup, seo friendly urls, alt tags on your images, etc etc etc.

Of course it helps. Does it give you much of a competitive advantage?

Well, if you're competing vs other paysites. Yes.

if you're competing vs all other sites: Yes, but you're still going to get crushed by other ranking factors that your competition absolutely dominates you with.

Conclusion: Should paysite owners focus on seo for their sites? It can't hurt, be sure to rank for your own brand name, your scene names and pornstar names + name of your site. With that, you're golden.

Trying to compete for other terms is like trying win a Nascar race while riding a scooter. Paysites are ill-equiped to do it.