Originally Posted by Konda

You should buy the traffic yourself. Not hope for affiliates to come along.

Affiliates have 2 choices these days:

- sign up for lots of affiliate programs, get banners for all the sites, add the banners to their sites and send their traffic to the sites without knowing how it will convert. They get a sale here and there but in order to get paid they have to reach the minimum payouts. Some sites might not convert and they will never reach the min payout because they don't want to waste more traffic. Some sites might convert but they still have to reach the minimum payout for each program to get paid.

or

- sign up for a network (who have 100s of offers in all possible GEOs and verticals), place a simple banner code, the network will automatically show the best paying offers to each visitor (eg if a user is form India and on Mobile he will see an offer that converts well for Mobile traffic from India) so they can monetize the traffic 10x better than showing the same site to every visitor. So the affiliate will make a lot more money, has less work and doesn't have to worry about lots of individual programs and payouts.

It wouldn't make any sense for an affiliate to go for option 1. The model where an affiliate signs up for lots of programs to 'manually' promote individual sites is long dead. It only makes sense in a few specific cases.