Originally Posted by Alice22

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It's not just about the ratio, it's about the traffic.
I have sites with ratio 1:200 , but not much traffic, so overall they don't make a lot of $$, and i had sites that converted 1:2000 but had tons of traffic and made a lot of money.

And yes, 2016 it's not what it was a few years ago, not even close.
You need to have a premium quality content that cost a lot to produce, and to do a lot of work with promotion.