Hi Everyone!
Still making my way through the AskShap mentoring and coaching emails. While I'm doing that I thought I'd share some advice that I think a lot of people can use and apply immediately. Here is a common email I'm getting.
"Hi Shap, I own TubeXyz my site is stuck in traffic and not growing. What can I do to improve?"
Alright let's use the Tube example. Let's say I want to start a Fetish porn tube. Here are some of the main steps I would take in my research and planning of my site.
-I'd go to
The Porn Dude - Top Porn Sites List! and any other site with a list of tubes. I'd research on alexa the actual biggest tubes (i.e. porndude doesn't have youjizz etc). Create a master list of the biggest adult tubes. Then create a list of the biggest niche tubes.
- I'd visit each one and view them as a surfer. I'd make a list of what I liked and didn't like about each. Hell if you have to drop your pants and whip out your cock then do that. You need to really think and feel like the surfer. You have to BE the surfer.
- I'd visit the top tubes/sites in each niche category. I'd go through the same practise of viewing them as a surfer.
- I'd revisit all of the top sites and then start making notes as a website owner. What do I like about the design. What do i dislike. What would I change. What do i think works.
- I'd review the top niche sites. What elements do the best do better than the others? What do I think the reasons the top guys are the top guys. Is there anything being done on other tubes that hasn?t been applied to the Fetish Porn Tubes? Ie is Jamo.tv doing something in the asian market that i can use on my fetish tube.
- I?d create a list of the fetish free sites and visit them. Any recurring themes that seem to work or be popular.
- I?d create a list of communities in my niche/fetish and visit them. Get involved as a surfer. Research what is popular. Which sites are being linked to? What type of videos? Are most links going to general tubes or fetish tubes? If it?s not going to fetish tubes why not? Ads? popups?
Alright now you have data and some perspective on what is needed to compete. Start building your site. Try to implement the ideas you have. Once you?ve designed the site now review and compare your site to the top tubes. Ask yourself this question. If you are the surfer and you have the choice would you visit your site or Pornhub? Why? Why not? You have to build a site that is better than your competition. There is no point in launching a CopyCatCookieCutterTube.com. Those days are over. If you are going to launch something make it worthwhile. Make it the best. For your launch remove all advertising. Remove all popups. Do you think having an annoying popup will get a surfer to prefer your site over PornHub? You are in competition with every major tube. If you can?t compete and be better than them then don?t launch.
This method can be applied to every type of site. I use the tube example because that is the most common email I've received so far. So now I can simply direct them to this post and not reply the same thing again
