A new report by the WFA (World Federation of Advertisers) says that globally, ad fraud might be in the range of 10 per cent to 30 per cent, though the writers of the report also agree that the actual number could be way more than 30 per cent, with some estimates quoted by WFA suggesting a figure as high as 90 per cent.
?By 2025 the total global investment on digital media is projected to be within a range of $400 billion to $500 billion (...)
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