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It's a serious issue for all media buyers imo. I think that anybody who has already invested time and money in ad networks has encountered weird stats, eventually. The first thought that comes to my mind when I see weird stats is that the network is cheating on me, but actually, the adnetwork is probably being cheated (and maybe both in some cases)
The truth is that "blackhat" is one of the most lucrative job nowadays and from my point of view, as a digital marketer, it's just like cancer for all the industry, and maybe even more for the mainstream industry.
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