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Donald Trump is doing this for the same reason he's done everything in his entire life: his own publicity and ego.
In his world there IS no 'bad publicity'. It's all just branding to him. Imagine how much more $ he will make after he loses. Or, if he wins, who cares if he sucks at being a President? It's all for his own amusement. His entire life has been this way so why change now?
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