I started a war on chargebacks 3 months ago. Our staff is fully participating and we are covering each others backs on this issue. We have spent $1000s of dollars in administrative and development time -- the fraud battle never ends. You can only work on fraud prevention -- after the fact you are always butt-hurt -- you lost -- and should learn a lesson from it -- or you will get fucked over again and again.
VISA Net will not be the only alternative in the future -- I think the whole credit card system has a limited future. But for the next 10 years these bankcard associations will be able to dominate online commerce and dictate the rules.
A merchant is not liable for normal consumer or hacker/carder fraud for a 3ds approved transaction -- the issuing bank eats the loss when it occurs -- those are the rules. I am just playin' ball
