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logo doesn't feel confident, it actually shies away and hides in high-contrast header background.
if you look at the header, "search" and "items" stand out more than the logo, but these elements are complimentary. i would make them a bit smaller.
rework whole header bg, at the very least make it flat pastel color, even light greenish may do.
top menu.
i would make fonts-size a bit smaller, like what "currency" has.
even out "currency" vertically, so it looks in line with the rest of top menu.
main menu.
it looks out of place with that empty space to the right. this is really nit-picking, but centering whole main menu in that dark bg or evening out spaces between menu items may have a light positive effect on visitors.
top subscribe bar.
that bottom "close" button looks out of place, it is very unusual placement and messes up top menu top padding. also may confuse visitors or put some mental break within their first impression
i would just put big lite X on the right side of the bar.
free domestic shipping bar under header.
maybe add some more padding to top and bottom? just an idea.
GET 10% OFF right to the slider
fix text colors there and right margin/padding or container's width
Welcome to Sex Toy Haven! text.
must add left and right padding so looks in line with the rest of page's "flow", e.g. in line.
things like this make sites look unprofessional. I'd also make that text line at least a little larger in font-size.
down below, store items.
imho, too much purple, bright purple. maybe tone down saturation in "add to cart" button's bg? or even use another color, as there are plenty of purple products.
also make these buttons with 2-3px rounded corners.
i would also try moving these buttons to the right side of items
section titles such as "FEATURED PRODUCTS"
i would make that dark bg little lighter. or make bg very light and font color the opposite.
"talk to us"
is a bit annoying. i would hide it with small "chat" or "chat with us" side button and only pull the form when visitor clicks on it. it's too in your face with no real value to most visitors.
good luck!
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