Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it?in amusingly offbeat fashion.
The agency, BETC, wanted to communicate that Canal+ now has gathered together the best porn content, leaving other providers a bit ? empty-handed. So, it filmed mock sex scenes?with real porn stars?but with only one of the two people present.
Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here (NSFW) | Adweek