Originally Posted by robwod

Honestly, you can throw as much money as you want at an advertising network. But you need to analyze, tweak, split test, target specific geos, trial and error, etc. If you are not planning on doing all of that and spend a boatload of time on it, then buying traffic will be hit or miss for you at best.

The reality is, media buying is a real skill and it takes a lot of work to maximize your ad buys. Thus, it can be an awfully expensive learning curve if you're not prepared for it, and for less than optimal ROI.

I would suggest speaking with the reps of each company you are considering. Most of them can be quite helpful and can offer some advice.

Let's face it, if anyone could spend $100 and make $25 profit (figuratively speaking, of course) without doing the work to maximize it, then every hobbyist, newcomer, old school person, blogger, link list owner, etc. would be buying it too. You really need to work at it to make it effective for you.

Good luck.