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They claim to have 3.2 million members
all paying $1 or more
Plus it seems to be increasing
So I guess you can see why they paid 1 billion
take it world wide (as i think they only sell in the usa)
and pump some r and d into things.
plus all the extras they can sell
then take it to the next level and do a female product
include the fact that axe/lynk is also a fun product and has fun adverts - so the brands are a happy mix
you can see why 1 billion may be a good investment
Note too that the dollar shave club claim not to have yet made a profit
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