PART 2
RE-EVALUATE YOUR RPM
If you’ve used any of the 3 techniques listed above or added new ad zones to your site, be sure to
re-calculate your new RPM in order to measure if the changes were worth the additional ads on your site.
Did your RPM increase by 10%, but your returning visitors decreased by 20%? Or did adding a popunder skyrocket your RPM by 500% without affecting your visitor retention?
These are things you need to know when making changes to your site.
"That which is measured, improves"
Questions
If you have questions, please feel free to post them here. If you have suggestions for future tutorials I could write, please post it here as well.
Good luck everyone!