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Lets say you own a company (LLC) that has 10 paysites, each with 1000s of videos available for download.
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Listen to him again. The plugin providers don't pay anything, but the paysites do - it's based on subscriptions.
So your ten paysites would still be liable to pay 2% on ALL memberships they sold.
The answer actually is to sell your paysites to some fool who'll be liable for the licensing fee, then sit back and have him also pay *you* to provide all the content for the site as a plugin.
That is, if you're so worried about 2% that you think you need to try to find a way to get out of it.