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It is an annual gambit for the low value customer. This subscribe model is trying to sell an annual subscription to a customer that gets the product for free for many sources. Newspapers are highly commoditized online and adblockers are making any monetization difficult = ''perfect storm.''
Sort of like a way to monetize free tube viewers or monetize freemium cam viewers. Force the user to pay a little for a semi-premium or an ad free experience.
If I could get 50,000 * $10 annual ($500K) subscribers to underutilized content that I have sitting on the shelf doing very little or nothing -- It is mostly pure profit also getting prequalified customers to advertise more products for sale to -- people that have bought successfully.
You don't think a 10% of your freeloaders would pay $10/yr to watch what you give away now? Making your better content disappear behind a new mini priced annual paywall.
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