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The ability to make the site stand out is the most important part. Can you spend a lot of money on the design?
Otherwise, make it real, promote it as if you're an amateur guy who loves filming porn, getting laid and sharing his life with the world. Become a porn celeb. So can you show your face? That would be a big plus.
Which is what Natalie and Gary do.
Otherwise, you're competing in a pool that's already so full, the others are dying.
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