Now everyone has chimed in, I found that this was a good read.
Quote:
For news publishers the world is constantly ending – not only in over-caffeinated headlines but behind the scenes too. It’s always been so, from Gutenberg to Wapping riots to the internet and the painful conversion from print to digital.
The latest Imminent Apocalypse is the dramatic rise in the use of adblockers – particularly new innovations in adblocking in the coveted mobile space, even at the network level.
Some news publishers have formed a small vanguard with what many business-folks might consider the ‘obvious’ response: to ban or attempt to ban users who consume their content without seeing their ads. In October of last year German publisher Axel Springer banned adblocking users from the popular Bild news website; in December Forbes put in mechanisms to impede content access to adblocking users; in February of this year Wired instituted adblock ban techniques; and in October of 2015 the City AM financial news website likewise ‘scrambled’ content for adblockers.
|
https://thestack.com/world/2016/04/2...-be-suffering/