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Well you were seeking an average but that average serves no purpose as its not something you should measure yourself against. Age of the website and whether a site is still updating are the two biggest variables here in regards to how many you lose each month.
So i'd say if you were just looking for an average, try to find sites that are comparable and ask them. Instead of looking for an average from a biller or industry average, etc - Which im sure you were already trying to do with this thread
Considering NNmasters is for the solo niche, yes that would have been a good place to ask. Especially considering most websites in the solo niche come from the same era and contain mostly sites that no longer update with new content. However I wouldn't expect real numbers anymore, people aren't so generous divulging this information. I think asking privately might be a better route
And if you are looking more towards new memberships and their rebills, like i said, you should analyze the average rebill rate of members newer than 12 months. Perhaps your processor can help you with this data if your reports do not show this. That can also give you the number of how many are expected to fall off each month
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Previous owner of SoloRevenue
Previous product manager @ Modelcentro.com/MCProfits.com, IsMyGirl.com, SMRevenue.com
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