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1. EMD can still work, I would take EMD. but if you cant find EMD, then brandable is fine.
2. WLs count pretty much as thin/duplicate content, so even if you got one to rank - it wouldn't be long term.
3. You'd really want to build your own script where you would have better, fuller unique content. A VPS is fine to start off on.
4. You should do both.
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