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Why the excitement around Penguin?
As you can imagine, SEOs, webmasters and search-news journalists have been in a state of cat-like readiness for Penguin 4.0 to shake things up since the previous update in 2014.
Penguin is specifically meant to filter out (or penalise) websites spamming search results, with inorganic links bought or traded through shady link schemed.
The prior update hit 12 billion search queries.
A new update, Penguin 4.0, was expected in March 2016, but it never arrived. We’ve been waiting nervously ever since.
However, there’s no real reason why you should be so nervous. As long as you’re keeping a nice, clean, legit backlink profile, and bloggers are no-following any links for freebies, then everything should be fine right.
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