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For me I like the following:
1. Some picture content. Doesn't need to be much, just a few good pics per update that I can resize/chop etc to fit my blog.
2. Some form of downloadable video. Again, doesn't need to be long and I can take it from a FHG if needed. I just need to be able to clip a small section of it to make some GIFs out of it.
3. Not necessary, but nice: embeddable videos that are mobile friendly. A lot of sponsors have embeddable videos, but they are either in Flash so they don't work on most phones/mobile devices, or they aren't dynamic so they can't auto resize to fit on phones, so if the embeds work on mobile, that is great.
4. Mobile friendly tour/site. More than half my traffic these days is mobile so if the site can't convert that, it's not going to work for me.
That's about it.
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