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I'm having decent success with building a list so far, granted I have not put a TON of effort into doing it.
I simply have a widget on my site encouraging people to sign up to the email list so that users can be emailed directly the most popular blog post of the week.
I get around 5k uniques per day, resulting in 2-8 signups on the list. After a little under the year the list is sitting at about 1400 subs. When I send an email it gets about 140 opens and 61 clicks to the site on average. Not the best, but its not bad for the amount of work I've put into it.
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