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check your server stats and see what search keywords are being used to get to the page, then use sponsor sites that have the keyword in their title or riddled through their description/sales copy.
Its best to have a few similar keywords targeted on the one page so you can be more specific in your attack, or else you need to filter it, give them 5 choices ( most people can see what they want easy enough if only given that many choices.. many more and you reduce your chances) IMO. goog luck
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