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It actually is about the banners, not just the links and sites. They announced the crackdown several months ago, but it's only coming in effect lately.
Download/Play banners are one of the oldest tricks to get mega CTR and they worked wonders on carrier billing offers not so long ago. Now this era is coming to an end.
I saw 2 ad networks ban download/play banners this week, one of them was ero-avertising I thing, not sure tho since I login to many networks daily and one of the adult ones popped this message upon loging in.
Google can most likely just detect these with their image matching technology - know how they can find an image in their image search based on a picture? This is the same tech I guess.
We will need to find another way to get high CTRs, this method is dying.
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