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If you think traffic is the answer to creating website value, there are going to be some difficult times ahead.
Focusing on traffic causes as many problems as it solves. Think of all the websites out there that have lots of traffic but lose lots of money...
napster.com
netscape.com
msn.com
hotmail.com
as so on.
The only way to make money with software (a website) is by having software to sell. Ask yourself this, what software am I selling to my users and customers?
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