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Just a few words on the subject:
- Twitter do not convert today, neither Tumblr or Pintrest, for the simple reason that there is way to much free content available and to much spam. Some times I am asking myself if there are any real persons left on Twitter between all bots running 24/7
- From my experience 0.5 CPM is quite a "standard", but that do not mean conversion rate, you have to put in account probable another 0.1 PM, so basically, until you don't generate huge traffic chances are minimal to zero to earn anything
- You try to make a business in a market segment that did not come up yesterday. Your not on a virgin land .. there is a lot of competition.
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