|
There is so much wrong with the previous statement, it is hard to know where to begin.
That is the type of thinking that allows you to get run over by the competition.
Think of it like this...
is Playboy in the publishing business or the porn business?
is a porn movie in the movie business or the porn business?
is GM in the manufacturing business or the car dealership business?
is Coca-Cola in the marketing business or the sugar water business?
is Kellogg in the packaging/distribution business or the food business?
How could you have a lasting business if you do not even know what your business is?
|