Profits down for Match.com as Britons turn to free dating apps
"Topline profits down 80% for the dating site as more internet daters opt for mobile-based Tinder and other free apps."
“The popularity of free dating apps has made a big impact on online dating over the last several years by dispelling perceptions, opening up online dating to a new market and driving mobile usage,” says Mintel analyst Rebecca McGrath of the research, which found nearly 60% of people who had used a free dating app or site said they would not pay to use one.
Getting users to pay for apps that they have previously used for free will be key to the industry’s future success, added McGrath.
Will this be the next industry we lose to free options?
Only takes a 10% drop in revenue to wipe profits out.