Quote:
Originally Posted by Paul Markham
Putting something at the check-out for years produces a habit of knowing where to find it. Putting something new on the checkout and relying on people seeing it and buying it there and then. Is an impusle sale.
I'm nicely well off without relying on impulse to sell goods.
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they even print "impulse article - place near checkout" on the boxes they deliver chewing gum, chocolate bars etc in
should have taken a picture for you, Paul.
but i guess even then you would argue with me that you are right