Quote:
Originally Posted by ketheriel
So, you need to understand why people spend their money on other products/services and not yours... Why do they pick others? Why are others asses and boobs on display are better than yours?
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I take issue with that statement and I'll tell you why.
- Uber
- PayPal
- Twitter
- Tesla -- Solar City
- Amazon
- Netflix
These are some examples of 21st Century (contemporary) marketing successes. They all involve a past-time business segment (transportation, retailing, finance,entertainment) where a neglected market segment was secured from the incumbent who had neglected this under served consumer segment. These usurpers captured their neglected market segment initially -- then have scaled out that segment.
In a short sentence: Disruptive Marketing.
The old rules seem to no longer apply.
Read The Intention Economy by David "Doc" Searls (Harvard Business Review Press 2012) and read it with contrarian eyes also -- very enlightening ;0)
I don't like 'mee too' or 'mee better' as it tends to only commoditize a market.