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Ever since starting in adult in 1998 sites with on demand payments have outperformed those with recurring memberships by a wide margin. Of course content needs to be worth the buyer's bucks. The nice thing about subscriptions were rebills, but those have been in decline over the past years.
If I would divide up earnings from top of my head, I would say 75% are on demand, 20% are rebills and only 5% are new subscription sales.
Just my 2 Cents
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