Quote:
Originally Posted by Barry-xlovecam
I take issue with that statement and I'll tell you why. - Uber
- PayPal
- Twitter
- Tesla -- Solar City
- Amazon
- Netflix
These are some examples of 21st Century (contemporary) marketing successes. They all involve a past-time business segment (transportation, retailing, finance,entertainment) where a neglected market segment was secured from the incumbent who had neglected this under served consumer segment. These usurpers captured their neglected market segment initially -- then have scaled out that segment. |
Excellent post! Spot on. Many of those industries enjoyed oligopoly style control over their markets, and when you have this - what's the point of innovating (making your service better), they grew complacent and opened big windows for new players
I would add Banks and "Fintech" maybe even Fintech/Crypto Assets, that is an industry which is begging for a shake up - huge profits, dominated by a handful of giants (in my country anyway) - and slow but steadily, they are seeing a new system crop up which is designed not to fight them, but build something new and simply walk around them and their antiquated ways. I just noticed, you actually did write "finance" in there, haha. Posting anyway ;)
ps. twitter hasn't even made a profit yet. Curious if they found somebody to buy the company yet? know they were/are looking.