The biggest problem with people today is their attention span when online. How long does it take for a surfer to become a bounced stat?
So engaging the customer is a priority. whether it's on a Tube with adverts, blogs or sites making the sales. We have seconds in which to say who we are, what we do and what's in it for the surfer. Try doing that with text and you're likely to fail. An image was fine in 2006. 2016 it has to be video.
Also it has to load fast because even though ISPs claim 200mbs. At peak viewing times the fastest speed is hard to achieve for you customers.
Here's someone who has it. How many of you adopt this method?
Creating the video takes skills. Essentially marketing skills and video production/editing skills. Which is why it's great for those that can and sucks for the rest.