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Relying on Google puts you at the mercy of Google and you have no control over it.
Using Social Media works great and gives you far more control. Just follow the rules and have some common sense about what you post.
Think about your customer first, what motivates him, what does he want, need, like, etc. Apart from the hardcore porn aspect. Because that's done to death and everyone is still flogging that dead horse. Be clever, entertaining and informative.
Also use text to please the SE Bots and video to please customers. Just not sponsors clips taken from the porn scenes. They're so 2002 and never will compete with Tubes. Images as well aren't going to help much to entertain customers. They're 1998.
Of course, there are those that can't do this, which makes it great for those who can.
There are those who will just say this is rubbish, ask them what they do and ask them to show it. The problem with my critics is, none have shown anything that gives them the right to offer any advice or criticise.
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